How to Find Journalists Looking for Stories and Expert Sources
You have a useful insight, original data, or years of experience in your field, but sending it to random reporters rarely produces coverage. The better opportunity is finding a journalist looking for stories or expert commentary at the moment your knowledge matches what they need. You can find those reporters by monitoring source-request platforms, searching […]
Preparing for AI Agents: A Guide for Future-Ready Businesses
AI agents complete multi-step tasks on a user’s behalf, including research, comparison, and increasingly transaction. Preparing for them means making your business machine-readable rather than integrating against any single standard, because the protocol landscape is unsettled and the data work required is identical across all of them. What Changes When the Buyer Is Software An […]
AI Search Optimization for Professional Services Firms
Professional services firms compete in AI search on demonstrated expertise, verifiable credentials, and entity clarity across both the firm and its individual practitioners. The trust threshold is higher than in other categories because the advice carries consequences, which makes named authorship, professional registrations, and independent corroboration decisive. How Clients Use AI to Find Advisers Advisory […]
AI Search Optimization for E-commerce and Retail Brands
Retail AI visibility depends on structured product data, third-party corroboration, and machine-readable commerce infrastructure rather than on category page copy. Adobe data shows AI traffic to US retail sites grew 1,324% between October 2024 and May 2026, and the emerging agent protocols mean product feeds are becoming a discovery asset as well as an advertising […]
AI Search Optimization for SaaS and Software Companies
Software buyers now start their research inside AI assistants, and the shortlist forms before any vendor is contacted. G2 found 69% of B2B software buyers chose a different vendor than they originally planned based on AI chatbot guidance, which makes review platform presence, comparison content, and community discussion the decisive inputs for SaaS visibility. How […]
Winning Recommendation Prompts: How Brands Enter the Best-Of List AI Reads Out
Recommendation prompts are decided almost entirely off-site. When a buyer asks an AI system for the best provider in a category, the answer is typically reconstructed from existing roundups, review platforms, and community discussion rather than from vendor websites, which is why on-site optimization alone rarely produces inclusion. Why Recommendation Prompts Matter Most These are […]
How AI Search Is Changing the Way Buyers Choose Vendors
Buyers now use AI assistants to research, compare, and shortlist vendors before contacting anyone. Forrester’s 2026 survey of nearly 18,000 global business buyers found 94% used AI during their most recent purchase, and G2 found 69% of software buyers chose a different vendor than they originally intended based on AI guidance. What Changed in the […]
AI Brand Reputation: How to Fix What AI Systems Get Wrong About You
AI systems describe brands incorrectly for three reasons: missing verifiable information, contradictory sources, or third-party records still reflecting an older positioning. Diagnosing which applies determines whether the fix takes weeks or quarters, because retrievable information can be corrected immediately while model beliefs change only as the wider web updates. Why AI Describes Brands Incorrectly Models […]
AI Share of Voice: How to Benchmark Your Brand Against Competitors
AI share of voice is your proportion of all brand mentions across a fixed set of tracked prompts, measured against a defined competitor set. It answers the question executives actually ask, which is not whether you are visible but whether you are more visible than the companies you lose deals to. What Share of Voice […]
Building an AI Visibility Baseline You Can Report Against
Measuring AI search visibility means testing a fixed set of prompts repeatedly across platforms and recording presence, position, description, and cited sources. It requires manual sampling because prompt-level data is not reported by any platform, and it must separate presence from traffic because the two move in opposite directions during a transition. Why Traditional Metrics […]